MELVILLE, N.Y. and MELBOURNE, September 13, 2016 — FalconStor Software , Inc. (NASDAQ: FALC), a 16-year innovator of software-defined storage solutions, today announced it has appointed David Bull as technical sales director for the Australia/New Zealand region, tasked with expanding market opportunity for FreeStor ® , the industry's first truly horizontal converged data services platform.
An industry veteran with more than 20 years of experience including software-defined storage, virtualization, and cloud markets, Bull has helped many organisations harness and control their storage challenges. As an independent consultant for much of his career, he worked with end users, integrators, and vendors, gaining a unique 360-degree view of the value and business propositions that emerging technologies represent in today’s enterprise. Most recently, Bull was instrumental in establishing DataCore Software’s software-defined storage business across Australia and New Zealand. At DataCore Bull was responsible for building the company’s customer base, setting up a distribution network and partner eco-systems.
“Enterprises in Australia and New Zealand are keen to update infrastructure to make storage more efficient, but as yet it’s the wild, wild west for newer technologies like cloud, hybrid cloud, flash storage and software-defined storage,” said Bull. “FreeStor is an innovative approach to combining emerging technologies and delivering strategic IT services on a subscription-based OpEx-friendly model, while also preserving existing storage investments for better lifespan and value.”
FalconStor’s history in ANZ began in September 2001, and the company has enjoyed consistent success even from its earliest storage management software products. Bull’s appointment coincides with continued investment in channel building, MSP/CSP relationships, and support for the existing ANZ customer base.
“David is an excellent torchbearer as we lead end users and partners in the Australia-New Zealand region to a new generation of data center infrastructure,” said Alan Komet, FalconStor Executive Vice President of Worldwide Field Operations. “The storage landscape is ripe for disruption by divorcing software from hardware, and this market will understand the benefits of FreeStor in both traditional data services like business continuity and recovery, plus new requirements like predictive analytics and multitenancy for xSPs.”
FreeStor unlocks a new world of storage opportunities, allowing IT managers, MSPs, and CSPs to maximize efficiencies and lower costs while taking advantage of the cloud, hybrid cloud, flash storage and software-defined storage. FalconStor’s groundbreaking Intelligent Abstraction ® approach delivers seamless access and unified data services across entire storage infrastructures without having to invest in new technology, or rip and replace existing platforms. Always-on availability and continuity keep businesses running while enabling them to move, synchronize and protect data seamlessly across virtual and physical storage platforms.
FalconStor Software, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged data services software platform that is hardware agnostic. Our open, integrated flagship solution, FreeStor ® , reduces vendor lock-in and gives enterprises the freedom to choose the applications and hardware components that make the best sense for their business. We empower organizations to modernize their data center with the right performance, in the right location, all while protecting existing investments. FalconStor’s mission is to maximize data availability and system uptime to ensure nonstop business productivity while simplifying data management to reduce operational costs. Our award-winning solutions are available and supported worldwide by OEMs as well as leading service providers, system integrators, resellers and FalconStor. The company is headquartered in Melville, N.Y. with offices throughout Europe and the Asia Pacific region. For more information, visit falconstor.com or call 01189 497319
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FalconStor, FalconStor Software, FreeStor, and Intelligent Abstraction are trademarks or registered trademarks of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.
Scott Kline, JPR Communications